About us

Embark on bespoke wine adventures with Wine Cruise Europe, part of Gordon Sadler Travel, a GoCruiseandTravel franchise. Enjoy luxurious river cruises with fine wines, exquisite dining, and exclusive vineyard tours. Book for expertly crafted itineraries, personalised service, and unique perks at winecruiseeurope.co.uk!

Our Curated Cruise Operators

Embark on an unforgettable wine river cruise with Gordon Sadler Travel, where our passion for river cruising shines through in every detail.


Our well-established relationships with all major river cruise operators grant us access to the latest published and exclusive deals, ensuring itineraries and savings you won’t find booking directly.


Our team, fueled by enthusiasm and firsthand experience travelling with leading operators, delivers personalised service to tailor every detail to your preferences.


Book with us for expertly curated wine cruises, complete with unique perks and unbeatable offers, to elevate your river cruise adventure. With full ABTA and ATOL protection, your journey is secure, giving you peace of mind.

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AmaWaterways

Renowned for its exceptional culinary experiences and award-winning wine program, AmaWaterways often features themed wine cruises along Europe's most scenic rivers. These dedicated voyages offer curated wine tastings, vineyard visits, and onboard pairings led by expert hosts. Their ships boast elegant staterooms and enriching shore excursions, making for an immersive cultural and gastronomic journey. Expect a sophisticated ambiance and a focus on regional flavors, perfectly complemented by local wines.

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Amadeus River Cruises

Amadeus offers a comfortable and classic river cruising experience with a focus on European waterways. Amadeus feature a limited range of wine cruises and their onboard dining  features regional wines to enhance the culinary experience. Guests can expect well-appointed ships, attentive service, and itineraries that balance cultural exploration with relaxation. Their approach provides a solid foundation for enjoying the local flavors, including the wines of the regions they traverse.

Avalon Waterways

Avalon Waterways distinguishes itself with its innovative Suite Ships, featuring wall-to-wall panoramic windows. While their primary focus isn't solely wine-themed, on a number of itineries they incorporate local wine experiences into their itineraries through onboard tastings and shore excursions to vineyards in renowned wine regions. Their relaxed atmosphere and diverse excursions cater to a broad range of interests, with opportunities to savor the local viniculture.

Riverside Luxury Cruises

Riverside offers opulent and intimate river voyages with a strong emphasis on personalised service and fine dining. While specific wine-focused cruises may vary, their commitment to culinary excellence ensures that regional wines are thoughtfully selected to complement their gourmet menus. Expect luxurious accommodations and enriching cultural immersions, with opportunities to appreciate the local viticultural heritage as part of the journey.

Scenic 

Scenic provides all-inclusive luxury river cruises with a focus on immersive experiences. Their offerings often include wine tastings and excursions to vineyards in notable wine regions as part of their comprehensive itineraries. Guests can anticipate spacious suites, diverse dining options, and enriching cultural explorations, with the local wine scene being an integral part of the regional immersion.

Emerald Cruises

Emerald Cruises offers contemporary and active river voyages. While not exclusively wine-focused, their itineraries often include opportunities to experience the local wine culture through onboard tastings and visits to vineyards. They provide a balanced approach, combining cultural exploration with active pursuits and the chance to savor regional wines.

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Croisi Europe 

Croisi Europe offers a wide range of river cruises across Europe and beyond, often at a more accessible price point. While specific wine-themed cruises are featured on select itineraries, their onboard dining typically includes regional wines to complement the local cuisine. Guests can expect comfortable accommodations and diverse itineraries with opportunities to discover the local flavors, including the wines.

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Riviera Travel 

Riviera Travel provides escorted river cruises with a focus on value and comprehensive itineraries. Their wine themed cruises visit local vineyards and incorporate opportunities to sample local wines during meals and through optional excursions to vineyards in renowned wine regions. They offer a well-rounded travel experience with cultural highlights and a taste of the local viniculture.

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Tauck

Tauck enhances its ultra-premium, all-inclusive river cruises with a generous complimentary beverage programme. Guests can freely enjoy a thoughtful selection of regional wines, often chosen to reflect the European vineyards visited, alongside familiar international labels. 

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Uniworld Boutique River Cruises

Uniworld’s offers a few all-inclusive boutique wine themed river cruises. Guests can explore carefully curated wine lists showcasing regional specialities—perhaps a delicate German Riesling on the Rhine or a robust Bordeaux blend while cruising French rivers. Uniworld often highlights wines sourced from local vineyards along the itinerary, providing an authentic taste of the destination.

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Viva Cruises

VIVA Cruises positions itself as a premium, all-inclusive river cruise line with a significant emphasis on high-quality, flexible gourmet dining. Unlike many river cruises with a single main restaurant, VIVA's modern ships feature up to three distinct dining venues, giving guests more choice and variety.

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Why Choose a River Cruise with WineCruiseEurope?

River cruises offer an intimate, immersive way to explore Europe’s iconic wine regions— perfect for discerning 40+ travellers seeking affordable luxury. Unlike ocean cruises, river journeys glide through the heart of destinations like the Douro, Danube, and Rhône, docking steps from historic vineyards and charming villages. Enjoy curated wine tastings (e.g., Ports, Rieslings), gourmet dining, and exclusive excursions, all in smaller, sophisticated settings— ideal for couples, retirees, and wine enthusiasts. River cruises blend relaxation, culture, and vinous discovery, delivering unforgettable experiences tailored to your passions.

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  • Breathtaking

    Loved every moment of this wine river cruise. The wines and scenery were breathtaking.

    Noah

    January 2025